The tequila market has experienced remarkable growth over the past decade. From a value of $2.1 billion in 2013, to a value of $16.5 billion in 2024. This growth reflects the increasing global demand for tequila, particularly high-quality, aged varieties. The market is projected to continue expanding at a CAGR of 11%, with an estimated value of $42.5 billion by 2032.
Invest in the Worlds Fastest Growing
Spirit Category: Premium Tequila.
Be among the pioneers investing in the world’s fastest-growing spirits
category and the emerging premium spirit of choice.
Invest in the Worlds Fastest Growing Spirit Category: Premium Tequila.
Be among the pioneers investing in the world’s fastest-growing spirits category and the emerging premium spirit of choice.
Global Tequila Market Forecasted
to grow at a CAGR of 11.1% 2023-2032
USD 16.5 Billion
2023
USD 42.5 Billion
2032
Source: Distilled Spirits Council of the United States
The Tequila Market
A Rapidly
Expanding Industry.
This surge in demand is largely driven by the premiumization trend, with consumers seeking higher-end products like extra añejo tequila (aged 3 years), which is aged for over three years. As a result, tequila brands are striving to meet the growing demand for aged, 100% agave tequilas, creating a unique opportunity for investors in the cask market.
The problem
Limited Supply & High
Demand for Aged Tequila
Despite the growing demand for premium tequila, there is a significant challenge: aging capacity. There are over 3,000 tequila brands, but only around 75 active producers.
Many of these producers prefer to sell blanco tequila (which is not aged) to maintain cash flow, as the agave growth cycle takes around 7 years, making it difficult for producers to keep
up with long-term aging needs.
Additionally, most brands do not own distilleries or warehousing facilities, making it even more challenging for them to age their own tequila. This leaves them with limited options to meet the increasing demand for aged tequila, especially in the extra añejo category.
Our solution
Bridging the Gap
At GORDON, we offer a unique solution to this challenge. We source high-quality 100% agave blanco tequila from renowned distilleries in Mexico.
By purchasing the blanco tequila, we provide distilleries with the cash flow they need today, while simultaneously securing access to aged tequila for brands in the future.
Through strategic contracts with tequila brands, we ensure they have a reliable supply of aged products, particularly extra añejo, to meet the growing market demand. This approach helps bridge the gap between production needs and the demand for premium aged tequilas.
Download Our Guidetequila age categories
How Age Influences Value
Tequila is categorized by its aging process, which influences flavor, complexity, and market value. The four main
categories are:
$46
Blanco
Also known as “silver” or “white” tequila, blanco is typically bottled immediately after distillation or aged for up to 2 months. It retains the natural, vibrant flavors of the agave.
$56
Reposado
Aged between 2 months and 1 year in oak barrels, reposado tequila develops a smoother, more complex flavor profile with hints of wood and vanilla while maintaining the agave’s character.
$65
Añejo
Aged for 1-3 years in oak barrels, añejo tequila takes on a richer, deeper flavor with pronounced oak, caramel, and spice notes, making it highly sought after in the premium market.
$170
Extra Añejo
Aged for over 3 years, extra añejo is the pinnacle of tequila craftsmanship, delivering an incredibly smooth, refined spirit with intense, layered flavors, making it particularly valuable in the growing high-end market.
a diversified example of the
gordon portfolio structure
50
FREE MARKET
3-year hold
ROI: 15%-16%
25
FIXED
3-year hold
roi: 8%-9%
25
MINIMUM RETURN
3-year hold
minimum roi: 6%-7%
expected roi: 12%-13%
Diversified Portfolios
Tequila Cask
Investment Products
Through our established relationships with tequila brands, we offer three distinct investment products for our clients, each designed to suit different investment strategies:
3-Year hold – Free Market Products
Expected annual returns of 15-16%.
Casks are resold to brands at market rates after 3 years.
3-Year hold – Fixed Return Products
Fixed annual returns of 8-9%.
Casks are pre-sold to brands at a fixed price, backed by secure commercial contracts.
3-Year hold – Minimum Return Products
Minimum annual returns of 6-7%.
Potential upside of 12-13% depending on market performance. Minimum returns are contractually secured, with potential for additional profit at resale.
