When I first visited Jalisco, standing among rows of blue Weber agave under the Mexican sun, I had a moment of clarity. There’s something special happening in tequila right now — and it’s not just about what’s in the bottle. It’s a market shift, a timing opportunity, and a perfect storm for long-term investors who want more than just numbers on a screen.
At GORDON, we’ve built our reputation on helping clients invest in premium spirits in a way that’s intelligent, personal. Whisky was where we started, but right now, Tequila is where the smart money is going.
Let me explain why.
Agave Prices Are at Their Lowest in Years
Blue Weber agave, the heart and soul of every tequila, goes through natural boom-and-bust cycles. A few years ago, demand exploded, agave was scarce, and prices soared. Farmers responded by planting more than ever before. And now, that overplanting has caught up.
We’re seeing a glut of mature agave flooding the market, and as a result, prices have collapsed.
Not long ago, producers were paying up to 30 pesos per kilogram. Today, depending on the source, that’s dropped to as low as 2 pesos per kilo. To put it into perspective: at today’s exchange rate (around 17 pesos to the dollar), that’s a drop to as little as $0.12 USD/kg. That’s a massive difference, and it means production costs are the lowest they’ve been in nearly a decade.
This Is the Moment to Enter
Why does this matter to you as an investor?
Because you’re not just buying into tequila — you’re buying in at blanco stage, when the product is young and raw, and holding it until it matures into extra añejo, a category that’s surging in popularity and price.
At GORDON, we’ve designed a new model where investors don’t just sit on barrels. We partner directly with distilleries to:
- Acquire fresh casks of blanco
- Age them for 3+ years until extra añejo maturity
- Sell the casks back to the distillery through secure buy back contracts, or;
- Bottle under the brand’s own label (not private label)
- Sell through the distillery’s existing distribution network
You, as the investor, share in the profits from those bottled sales. It’s a joint venture between you and the brand, managed by us.
Why This Model Makes Sense
It works because everyone wins.
Brands get the capital to produce and age tequila without tying up their cashflow or storage space. They maintain full control of their label, quality, and we’re just helping them do more of what they’re already great at.
You, the investor, get access to premium tequila at the most cost-effective entry point possible, with a defined path to returns. And you’re not relying on speculative resale. You’re part of something real…
Timing Is Everything
We all know timing is everything in investing. And this is one of those moments that doesn’t come around often.
Agave prices are low now, but they won’t stay that way. The cycle always turns. As supply tightens again, and producers slow down, prices will rebound. The cost to enter will rise. The value of aged tequila will continue to climb, but so will the barriers to getting in.
That’s why we’re acting now, and why we’re inviting our investors and partners to join us.
A Final Thought
I’ve spent the last few months walking through distilleries, meeting producers, tasting cask samples straight from the barrel. I have seen first hand the opportunity.
If you’ve been looking for a way to invest in something tangible, something premium, then Tequila cask investment is just that. Tequila isn’t just having a moment. It’s entering a new era. And we’re building the model to take full advantage of it… with the right partners, at the right time.
